Behind the Lens with DECO
Behind the Scenes
If you’ve ever seen anything come from synth-pop band DECO, you’ll know two things instantly: they’re endlessly creative, and they’re a lot of fun to work with. So when they came to us to create a music video for their track Photograph, we knew we were in for something playful, cinematic, and just a little bit surreal (in the best way).
That idea grew quickly into a character we all instantly fell in love with:
a dancer, moving through an industrial space, with an oversized camera for a head.
Yes, a literal camera head.
It’s the kind of concept that sounds brilliantly weird in a meeting room and becomes even better once you start bringing it to life. And that’s exactly what this project became – a collaboration full of energy, ideas, and the kind of trust that makes filmmaking feel like a shared adventure rather than a job.
For Photograph, we didn’t just want a quirky visual, we wanted a character. A personality. Someone the audience could follow as they explored the world in search of the perfect shot, even if that someone happened to have a vintage camera where their face should be.
To bring that to life, we teamed up with choreographer and dancer Tali Foxworthy-Bowers, whose movement work gave our camera-headed hero emotion, intention, and more character than we could have hoped for. Tali took the idea and ran with it, crafting a performance that was expressive, curious, and occasionally wonderfully awkward, which somehow made the character even more charming.
Watching Tali transform this unusual costume into a living, breathing performance was one of those moments when you realise the concept is really working.
Like all good ideas, this one started in the sketchbook. Before any camera (head or otherwise) appeared on set, we sat down with the band to shape a concept: the industrial setting, the dance-led storytelling, the whimsical tone.
Then came the storyboards, rough sketches where everything starts to fall into place. There’s always something fun about seeing a wild idea turn into a sequence of drawings that suddenly feels like a real film waiting to be made, where the band, the dancers, and the creative team all look at the same page and go, “Yep. That’s it.”
From there, everything began to build toward the shoot.
If you watch the behind-the-scenes video (and you really should), you’ll see exactly what the day felt like. There’s a sense of play to working with DECO that we always love. Filming with them never feels stiff or overly scripted. It feels like a bunch of creative people trying things, testing ideas, laughing at the odd moments, and then suddenly hitting that perfect take where everything aligns.
The industrial location gave us texture and mood, the big camera head gave us style, and Tali’s choreography gave us movement that tied the whole film together.
There’s a moment in any production when you look at the monitor and realise the idea has made the jump from imagination to reality. For Photograph, that moment came when Tali stepped onto the floor in full costume and the camera started rolling. Suddenly, all the storyboards, sketches, and conversations crystallised into something alive.
It was a relaxed shoot, and that’s something we always aim for. When people feel comfortable, they give more of themselves. They take bigger risks. They enjoy the process, and the footage always reflects that. And with DECO, that energy is effortless. The band brings a warmth and humour that makes the whole team feel like part of the same creative tribe.
The end result? A video we’re incredibly proud of – playful, stylish, a little surreal, and unmistakably DECO.
Photograph was a joy to make. We hope you enjoy stepping behind the scenes as much as we enjoyed being there.
If you’ve ever seen anything come from synth-pop band DECO, you’ll know two things instantly: they’re endlessly creative, and they’re a lot of fun to work with. So when they came to us to create a music video for their track Photograph, we knew we were in for something playful, cinematic, and just a little bit surreal (in the best way).
That idea grew quickly into a character we all instantly fell in love with:
a dancer, moving through an industrial space, with an oversized camera for a head.
Yes, a literal camera head.
It’s the kind of concept that sounds brilliantly weird in a meeting room and becomes even better once you start bringing it to life. And that’s exactly what this project became – a collaboration full of energy, ideas, and the kind of trust that makes filmmaking feel like a shared adventure rather than a job.
For Photograph, we didn’t just want a quirky visual, we wanted a character. A personality. Someone the audience could follow as they explored the world in search of the perfect shot, even if that someone happened to have a vintage camera where their face should be.
To bring that to life, we teamed up with choreographer and dancer Tali Foxworthy-Bowers, whose movement work gave our camera-headed hero emotion, intention, and more character than we could have hoped for. Tali took the idea and ran with it, crafting a performance that was expressive, curious, and occasionally wonderfully awkward, which somehow made the character even more charming.
Watching Tali transform this unusual costume into a living, breathing performance was one of those moments when you realise the concept is really working.
Like all good ideas, this one started in the sketchbook. Before any camera (head or otherwise) appeared on set, we sat down with the band to shape a concept: the industrial setting, the dance-led storytelling, the whimsical tone.
Then came the storyboards, rough sketches where everything starts to fall into place. There’s always something fun about seeing a wild idea turn into a sequence of drawings that suddenly feels like a real film waiting to be made, where the band, the dancers, and the creative team all look at the same page and go, “Yep. That’s it.”
From there, everything began to build toward the shoot.
If you watch the behind-the-scenes video (and you really should), you’ll see exactly what the day felt like. There’s a sense of play to working with DECO that we always love. Filming with them never feels stiff or overly scripted. It feels like a bunch of creative people trying things, testing ideas, laughing at the odd moments, and then suddenly hitting that perfect take where everything aligns.
The industrial location gave us texture and mood, the big camera head gave us style, and Tali’s choreography gave us movement that tied the whole film together.
There’s a moment in any production when you look at the monitor and realise the idea has made the jump from imagination to reality. For Photograph, that moment came when Tali stepped onto the floor in full costume and the camera started rolling. Suddenly, all the storyboards, sketches, and conversations crystallised into something alive.
It was a relaxed shoot, and that’s something we always aim for. When people feel comfortable, they give more of themselves. They take bigger risks. They enjoy the process, and the footage always reflects that. And with DECO, that energy is effortless. The band brings a warmth and humour that makes the whole team feel like part of the same creative tribe.
The end result? A video we’re incredibly proud of – playful, stylish, a little surreal, and unmistakably DECO.
Photograph was a joy to make. We hope you enjoy stepping behind the scenes as much as we enjoyed being there.