A bespoke type design for fashion magazine Tank. A unique typeface used on the publications masthead and internal highlight titles.

Tank Magazine is a legendary fashion publication, which reinvents itself on a relatively regular basis. It was a great honour to create and refine the masthead for a season of publications.

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Working with the creative team at Tank, the mission was to take the existing typography found in the designs, and evolve a new masthead and full typeface. This is a wonderful process, crafting the shapes and forms in each letter, and discovering the commonality between letters so it feels like a family.

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Special characters were created to be at the heart of the masthead design, and the rest of the typeface followed.