The Society of Moving Arts wanted a brand to launched them into the digital world where they interact with their audience most. We created a kinetic brand that can react and change with the movement of the human body.

The Society of Moving Arts (SoMA), is a society of performers, dancers, acrobats, aerial circus performers and more. Bringing together artistic skills, creating a space they can be part of a collective and supportive group.

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Our brand for this group is naturally formed around movement, a kinetic identity that follows the movement of a performance, matching the bodies flow.

Concept Creation

Creative Direction

Graphic Design

Motion Design