Jewellery artist, John Moore creates beautiful designs that take great inspiration from the natural world. We made some promo films for two such necklaces, using the body form to show the organic nature of the piece.

John Moore is an exceptional jewellery artist with immense creative talent when he crafts forms around the human body.

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Lacewing Verto and Pegoda II are two pieces that we have created promo films for.

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For Lacewing, we worked with Royal Ballet performer, Louis McMiller, who's incredible movements and control of the body perfectly highlighted the unique shapes the necklace created in some very unique lighting setups.

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We set up the lighting to always be moving, This gave a unique reaction on the body and the necklace materials. As the dancer and light moved, the highlights told us everything we needed to know about the form and materials.

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In Pegoda II, we worked with model Missy Fatale to create a stunning shape as fabric danced around her form and the necklace. Creating layers and shapes that hinted at the necklaces own layered style.