A campaign to show how much more there is to visiting France than just Paris. Using handdrawn typography to playfully show the different sights in the letter shapes.

Explore France, the French tourism brand, needed a campaign to show the world what else there is to see and do in France that isn't Paris centric.

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We created some playful typography that takes on the personality of the sight it is talking about. An extended P to be the neck and head of a flamingo. Stacked rock type letters for a stoneage site. A tall extended A for mountain climbing in Chamonix Valley.

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This was a project of handdrawn crafted typography. A real human touch for human experiences in France.

Concept Creation

Lettering

Typography Design

Graphic Design