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When you have 4 skyscrapers, 20+ Shangri-la hotels, Olympic quality sports facilities, a multistorey underground shopping mall, and multiple residential buildings all within a couple of square miles, in the heart of Beijing's CBD, there's a lot to shout about when wanting to attract prospective visitors.
We made a short teaser campaign to show what you might expect when arriving, and the kind of lifestyle that's to be had.
In collaboration with River Film.
Concept Creation
Narrative Writing
Creative Direction
Production
Post Production
Marketing Release
China World
Lifestyle Film
China World is an area of Beijing with 4 skyscrapers, over 20 hotels, huge mall, sports facilities and permanent residential spaces. We created a campaign to excite the locations potential.
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