Practical FX company, 13 Finger FX needed a brand refresh to help them expand their visual expression across all forms of communication.

13 Finger FX are a practical FX company who work on TV shows and movies, creating prosthetic's, creatures, blood work, weapons and more. They came to us with a need for a brand refresh.

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While building our relationship with 13FFX, we found a common love of films and the visual language found in TV and cinema. This led us to a conversation around what their brand used to embody, which was a nod to the look from old VHS' and the age certifications. This gave us a lovely starting point to create their own mark.

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In creating the brand identity, the frame became its own force, allowing us freedom to take it out of the logo and utilise it within the imagery of 13FFX's work.

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As with all brands, this identity is living and breathing, and we already have built plans for how it evolves over the next year or two.

Concept Creation

Creative Direction

Graphic Design

Typographic Design

Motion Design